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Sales, growth, AI, automation, data or custom software: whatever business problem you're facing, I'll bring the right people, process and technology to the table. I'm Bezlat Author, and for 10+ years I've helped SMEs and enterprises turn challenges into results.

Bezlat Author
$20M+

in sales closed across software and digital transformation

112

projects delivered for small and mid-sized businesses

10+

years in growth, sales and client success

6

regions served, from the US to the GCC and Africa

ASDAWalmartNorthwell HealthK&N EngineeringMWCIAWoolworthsMondelēzMajid Al FuttaimChughtai LabsBRCLawcurgusNexusProGreennounceHealSyncDr. Kalebi LabsCardCashSpruce PowerSecureyeMawasqatEquip-BidJack JaffaASDAWalmartNorthwell HealthK&N EngineeringMWCIAWoolworthsMondelēzMajid Al FuttaimChughtai LabsBRCLawcurgusNexusProGreennounceHealSyncDr. Kalebi LabsCardCashSpruce PowerSecureyeMawasqatEquip-BidJack Jaffa

I turn AI into systems, not just tools.

I started in lead generation and digital outreach, then grew into full-cycle business development, account management, client success and pre-sales.

Today I sit between clients and engineering teams: I run discovery, shape the solution, close the deal and stay with the account through delivery and growth. My rule is simple: keep it simple and clear.

Problem before productTechnology only earns its place by removing friction.
Partners, not transactionsAccounts grow when clients trust the follow-through.
Visibility by defaultCRM and workflows keep everyone accountable.
Teams grow with contextCoaching through feedback, ownership and clarity.

What I bring to the table

From AI and data to closing the deal and growing the account. Everything I help clients with, in one place.

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AI, ML and RPA automation

Practical AI that takes manual work off people: agents, models and bots wired into real workflows.

What I help with

  • AI agents
  • Agentic workflows
  • LLM applications
  • Machine learning
  • RPA
  • Computer vision
  • NLP
  • Voice AI agents
  • Document AI and OCR
  • Predictive models
  • Chatbots

Tech stack

  • OpenAI
  • Claude
  • LangChain
  • Python
  • TensorFlow
  • PyTorch
  • UiPath
  • Power Automate
  • Azure AI

Digital transformation and system modernisation

Moving businesses off legacy systems and manual processes onto connected, scalable platforms.

What I help with

  • Legacy modernisation
  • Cloud migration
  • ERP implementation
  • CRM implementation
  • API and systems integration
  • Process automation
  • DevOps and CI/CD
  • Workflow redesign

Tech stack

  • AWS
  • Microsoft Azure
  • Google Cloud
  • Docker
  • Kubernetes
  • Odoo
  • Salesforce
  • Dynamics 365
  • Power Platform
  • Magento

Data science, analytics and BI

Turning scattered data into pipelines, dashboards and forecasts leaders can act on.

What I help with

  • Data engineering
  • ETL and ELT pipelines
  • Data warehousing
  • Dashboards and reporting
  • Predictive analytics
  • Demand forecasting
  • Data standardisation

Tech stack

  • Power BI
  • Tableau
  • Azure Data Lake
  • Synapse
  • Snowflake
  • Databricks
  • SQL
  • Python
  • Excel

Custom solutions

Software built around the problem, from a first MVP to a full enterprise platform.

What I help with

  • MVP development
  • Custom software
  • Web applications
  • iOS and Android apps
  • SaaS platforms
  • eCommerce
  • Marketplaces
  • UI/UX design
  • QA and testing
  • Dedicated teams

Tech stack

  • React
  • Next.js
  • Node.js
  • .NET
  • Laravel
  • Flutter
  • React Native
  • Shopify
  • Figma

Business development

The full commercial cycle, from the first message to a long-term account.

1Find: Lead generation and outreach

  • Lead generation
  • LinkedIn lead generation
  • LinkedIn profile handling
  • Cold email outreach
  • Upwork handling
  • Market research
  • ICP and personas

2Win: Pre-sales and closing

  • Discovery calls
  • Requirement analysis
  • Pre-sales
  • Proposals
  • NDA
  • MSA
  • Negotiation
  • Pipeline management
  • Sales closing

3Grow: Accounts and partnerships

  • Account management
  • Client success
  • Onboarding
  • Retention
  • Upsell and cross-sell
  • Partnerships
  • Staff augmentation

Tools

  • Salesforce
  • HubSpot
  • Pipedrive
  • Sales Navigator
  • Apollo.io
  • Instantly
  • Lemlist
  • Reply.io
  • Snov.io
  • Lusha
  • PhantomBuster
  • Dripify
  • Upwork
  • JIRA
  • Confluence
  • ClickUp
  • Slack

Digital marketing

Campaigns that build the brand and keep the pipeline full.

What I help with

  • SEO
  • Social media marketing
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • PPC
  • Performance marketing
  • Email marketing
  • Content and thought leadership
  • Website audits
  • Campaign analytics

Tech stack

  • Google Analytics
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • Ahrefs
  • Semrush
  • Moz
  • Mailjet
  • Canva

Experience

From enterprise accounts and outbound lead generation to leading growth for a global software company.

2025 – Present

Head of GrowthCurrent

BITLOGIX, United Kingdom
A global software and AI company with 17+ years in business, 120+ engineers and consultants, 200+ clients and 250+ delivered projects. Offices in the UK, UAE, Pakistan and Malaysia, delivering for clients across the US, Germany, the UK and Africa in healthcare, retail, insurance, legal and facilities management.

As Head of Growth I own the commercial side of the business, from finding the right clients to making sure they stay and grow with us.

  • Lead business development, pre-sales, account management and client success across multiple accounts
  • Run discovery calls and turn business needs into scoped technical solutions
  • Prepare and coordinate BRDs, SRS, proposals, NDAs, MSAs and project scopes
  • Manage CRM pipelines, workflows and campaigns in Salesforce and HubSpot
  • Work with business analysts, project coordinators and engineers through delivery and UAT
  • Position AI, automation, data, ERP and custom software solutions for new markets
2019 – Present

Co-FounderCurrent

Stealth
An early-stage venture currently operating in stealth.

Building ventures around AI agents, automation, cloud and next-generation technology for growing businesses.

2023 – 2025

Business Development Manager

Optimus
A technology consulting and development company working across AI, machine learning, blockchain and web and mobile development.

Led an 8-member business development, marketing and client success team. Owned the full cycle from lead generation and proposals to onboarding, delivery handover and account expansion, managing pipeline in Pipedrive and HubSpot.

2022 – 2023

Business Development Representative

NETSOL Technologies
A NASDAQ-listed global provider of enterprise software for the asset finance and leasing industry, with a major technology centre in Lahore.

Ran email and LinkedIn campaigns with Apollo.io and Sales Navigator, defined target markets and personas, and tracked conversion in HubSpot and custom CRM tools.

2020 – 2022

LinkedIn Lead Generation Team Lead

PureLogics
A custom software development and staff augmentation company serving clients in the US and worldwide.

Led LinkedIn lead generation, built outreach strategies to reach clients and partners, guided team performance and reported on campaign results.

2020

Lead Generator

RippleMatch, remote
A US recruiting platform that uses AI to connect employers with early-career talent.

Freelance LinkedIn lead generation supporting business growth and outreach.

2017 – 2020

Enterprise Accounts Executive

ibex Global
A global customer experience and outsourcing company that runs customer engagement for some of the world’s best-known brands.

Where my career started: managing enterprise customer accounts, handling client communication and keeping relationships healthy. It built the client-first habits I still work by.

Enterprise work

Programmes for some of the biggest names in retail, healthcare, manufacturing and insurance that I've worked on, contributed to and closed with the delivery teams.

ASDA logo
UK supermarket retail
Worked on

Real-time inventory and shelf availability

High-speed data processing on Databricks with a rule-based engine for stock replenishment and price alerts, cutting processing from hours to minutes.

1,000+stores
6.5Mtransactions per hour
130Kunique items
12Kstore users
  • Databricks
  • Apache Spark
  • Azure
  • .NET
  • PostgreSQL
  • Redis
Walmart logo
Retail automation
Worked on

Gift card exchange automation

Automated card valuation and balance checking, with backend database updates and downstream reward processing.

Automatedcard valuation
Real-timebalance checks
  • RPA
  • Backend automation
  • Data processing
Northwell Health
Healthcare software
Contributed to

Procedure and patient-safety application

A secure clinical web application with dynamic forms, safety alerts, procedure history and clinical dashboards.

Secureclinical workflows
Livesafety alerts
  • Web application
  • Dynamic forms
  • Dashboards
K&N Engineering logo
Automotive retail and D2C
Contributed to

D2C commerce and enterprise automation

Magento D2C modernisation, RPA invoice processing, upgraded vendor APIs and ERP integration with banking systems.

60%less manual invoice handling
370Kcustomers
690K+card transactions
60+global websites
  • Magento
  • RPA
  • AWS
  • .NET Core
  • Power Automate
  • SQL Server
MWCIA logo
Insurance technology
Worked on

Workers’ compensation platform modernisation

Rebuilt core insurance platforms for policy management, assigned risk, reporting and compliance with automated validations.

90%fewer manual policy submissions
1,500+insurance carriers
90Kdaily transactions
800+validations per transaction
  • .NET
  • ASP.NET
  • Angular
  • Oracle
  • SQL Server
BRC logo
British Retail Consortium
Contributed to

Retail data and intelligence platform

Automated ELT pipelines, semantic data models and Power BI dashboards replacing manual data collection.

100%fewer data errors
200+retail members
8 to 11platforms unified
50+data points per report
  • Azure Data Lake
  • Logic Apps
  • Synapse
  • SQL Server
  • Power BI

Products

Software products I've helped shape, position and take to market.

Lawcurgus logo

Lawcurgus

Legal tech

Practice management for law firms: cases, time and billing, documents and trust accounting, with a built-in AI assistant.

NexusPro logo

NexusPro

Lab systems

End-to-end laboratory digitalisation from registration and sample collection to analyzer integration, reporting and billing.

Mawasqat logo

Mawasqat

Clinical AI

Turns clinical speech and text into structured data with ICD-11 diagnosis extraction and FHIR mapping.

AI Virtual Radiologist logo

AI Virtual Radiologist

Diagnostic AI

X-ray analysis, fracture and chest pathology screening, and case prioritisation within PACS workflows.

Bone Fracture Detection logo

Bone Fracture Detection

Medical imaging AI

Detects and classifies fractures by severity and generates explainable AI reports in seconds.

Healthcare Speech-NLP logo

Healthcare Speech-NLP

Speech AI

Converts doctor-patient conversations into coded clinical data with ICD-10 and SNOMED mapping.

HealSync logo

HealSync

Health records

Personal and family health records with vitals tracking, medication reminders and a document library.

Greennounce logo

Greennounce

Education tech

Smart school pickup with one-tap arrivals, secure handovers and real-time dismissal for teachers.

Odoo industry suites logo

Odoo industry suites

ERP solutions

Odoo platforms for hospitals, hotels, gyms, restaurants and construction, from implementation to support.

Also worked on

MondelēzRetail insight and analytics for a global snacks brand
Dr. Kalebi LabsDigital laboratory ecosystem powered by NexusPro
Woolworths GroupRetail insight and analytics
Chughtai LabLaboratory operations and digital diagnostics
SecureyeComputer vision surveillance with smart alerts
AI Invoice Voice AgentConversational AI for payment follow-ups
CardCashGift-card marketplace across 200+ retailers
Spruce PowerPayments, portals and data pipelines
Equip-BidAuction management on web and mobile
Jack JaffaProperty compliance automation in New York
Eastern UnionCommercial real estate mobile toolbox
Logistics OCRAI extraction from signed bills of lading
Clinical Data Framework82,000+ mapped clinical features
Agentic AI OutreachICP research, enrichment and sequences
Banking TransformationAI and automation for regulated environments

What people say

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“I recommend Bezlat to businesses looking for practical support with AI, automation and digital transformation. He combines a broad understanding of agentic systems, product development, cloud infrastructure and data with a clear commercial focus. What stands out is his emphasis on solving measurable business problems rather than simply delivering technology. His approach is particularly relevant for organisations seeking to reduce manual processes, improve operational efficiency and build scalable digital products.”
Janina WhiteRule of FormClient
“I had the pleasure of working with Bezlat at Optimus and I can confidently say he is one of the most dedicated and results-driven professionals I’ve encountered in the business development field. With a diverse background spanning client acquisition, market analysis and strategic partnerships, Bezlat has consistently demonstrated an exceptional ability to drive growth and create meaningful relationships.”
Wasaib KhalidMountainise IncClient
“I’ve had the pleasure of working with Bezlat during my time at Delta Dots and I can confidently say he is one of the most driven and insightful professionals I have worked with. His leadership in the business development team was nothing short of exceptional. Bezlat possesses a rare blend of strategic thinking, market insight and a hands-on approach to business growth. He was proactive in identifying opportunities for expansion and adept at nurturing relationships with key stakeholders. Under his guidance, I learned how to navigate complex sales cycles, enhance client relationships and negotiate deals that created value for both sides. What truly sets Bezlat apart is his mentorship style and his investment in the growth of his team.”
Saim MirMotiveClient
“I had the distinct pleasure of interacting with Bezlat both in person and in professional meetings. I found him to possess excellent sales and marketing skills where he made pitches with honesty and dedication. His communication with clients was exemplary. I firmly believe Bezlat will be an asset to any organization he represents.”
Muhammad Ali SiddiqueLUMSClient
“Having the opportunity to work alongside Bezlat has been truly rewarding. His sharp analytical skills and unwavering dedication make a significant impact. His innovative problem-solving and collaborative mindset enhance projects while meticulous attention to detail and effective communication further elevate his contributions. I wholeheartedly endorse Bezlat for his exceptional commitment and valuable input.”
Mehwish JavedPackages GroupClient
“I’ve had the pleasure of working with Bezlat at NETSOL Technologies and he has been an exceptional colleague. His knowledge and expertise in automation software, mobile apps, web apps, data science, Salesforce and UI/UX have been invaluable to our team’s success.”
Kamran MalikConfizClient
“Bezlat is an absolute pleasure to work with! He is very communicative and gets his work done in an efficient and timely manner. He was very autonomous in his role and would make a great addition to any team!”
Julia ScudieroCLEARClient
“Working with Bezlat was a great experience! As a client, I can confidently say he knows how to turn conversations into results. Professional, proactive and somehow always one step ahead. I’m still convinced he has a secret CRM in his brain. Highly recommend him for business development and client relations!”
Faizan AhmadJetour PakistanClient
“Bezlat made software development look way easier than I expected. He put together a fantastic team, delivered everything ahead of schedule, saved me money and somehow kept the whole process stress free. If only every project manager made life this easy. Highly recommended!”
Malek AllaouBITLOGIXClient
“I’ve had the chance to work with Bezlat and it’s always been a great experience. He’s skilled in AI, automation and modern software development and always brings practical solutions to the table. Bezlat is reliable, easy to work with and I’d happily recommend him to any team.”
Atif SubhaniClient

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Bring a business challenge. In 30 minutes we'll map the requirements and the right team or technology approach.